Curvy Shape Shopping

The body positive movement has created such an exciting moment in fashion. From new brands launching to old ones expanding into new categories, the clothes flooding today’s market have never been better — or more diverse. Welcome to the age of inclusivity where fun styles, fun colors and fun prints for all reign supreme. Finally special shapes are being catered to, which includes curvy — a shape that can be surprisingly tricky to fit. Some retailers do it better than others, so here are 5 brands to keep in mind when curvy shape shopping:

1. SKIMS
   Every smashing outfit starts with the right foundation garment(s) no matter what body shape. Not only do they contour, smooth and lift, they also deliver psychological benefits like confidence and emotional security which are equally beneficial. Founder Kim Kardashian knows a thing or two about curvy shapes and has subsequently built her SKIMS empire on diversity — diversity of shape, size and color. It’s a one-stop-shop for must-have shapewear for every body, so get ready to load up and shop ‘til you drop.

2. Old Navy
   Often times those who have been doing it the longest are the strongest. Case in point Old Navy who has been serving curvy women for longer than most. From jeans to leggings to dresses, their assortment, fit and prices can’t be beat so this is a good place to load up on basics as often as every season. Their sales, discounts and promos make it easy to buy multiples without feeling like you splurged.

3. ASOS Curve
   ASOS Curve & Plus is where trend and style intersect. Shop for look-at-me maxi dresses, statement moto jackets and boyfriend blazers for put-together looks that also “wow” in style. ASOS does a great job at being on-trend across the board — silhouette, color palette, prints and patterns — but at fast fashion prices. This is where you can find great trendy, fashion-forward pieces to elevate your basics.

4. SHEIN
   Shop at SHEIN to channel your inner bombshell. Many of their designs cater to curvy shapes with va-va-voom details like plunging necklines, peek-a-boo cut-outs and micro mini hems. SHEIN styles are for the daring and will make you feel super stylish, super trendy and super sexy.

5. Good American
   Every curvy girl needs a stylish off-duty uniform and Good American has the chicest options around. Most known for jeans that cater to all shapes and sizes, they now have a spate of foolproof wardrobe basics that pair perfectly with jeans. Shop tees, dresses, bodysuits and jumpsuits with confidence knowing all styles have been fit approved by founder and resident curvy girl Khloé Kardashian.

See BestLifeOnline.com press feature here.