Most purchases are trend-driven, but shopping for your body shape is a much better way to spend your time and money. First learn how to balance your shape (below), then use these scientific principles to inform every new purchase. This more disciplined approach builds efficient, flattering wardrobes that help you love and embrace the body you have:

• Hourglass

  • Belt waist to emphasis shape

  • Create line break at waist by wearing different colors on top and bottom

  • Wear v-necks to draw eyes down to waist

• Triangle

  • Wear shoulder pads to balance shape

  • Try vertical stripes to elongate and lengthen shape

  • Wear short or cap sleeves to direct eyes out

• Inverted Triangle

  • Wear tank tops to balance shape

  • Wear halter necklines to balance shape

  • Wear wide leg pants to balance shape

• Round

  • Wear empire waists to emphasize smallest part of torso

  • Wear A-line hems to de-emphasize mid-section

  • Wear square necklines to frame face and draw eyes up

• Rectangle

  • Wear princess seams to create illusion of shape

  • Belt waist to create illusion of shape

  • Wear deep v-necks to create illusion of shape