When it comes to personal branding, how we smell is equally important to how we look. In fact, some would argue more so since scents are quick to trigger memories. Personal fragrance has the ability to linger too, making a lasting impression that’s either good, or bad. That’s a pretty powerful tool anyone can leverage, so it’s important to pick a fragrance that reflects who you are and reinforces your personal image. Having a modern and relevant signature scent is key, so be sure to avoid aromas that can all too easily read as dated:

1. Powdery
   Fragrances with a powdery effect tend to appear old-fashioned. Violet and lilac floral notes in particular can skew powdery, conjuring up images of yesteryear. Known as a particularly “powdery” fragrance, Chanel No. 5 is recognized to many as the classic “old lady” scent. Consider its reformulated cousin Chanel Mademoiselle instead, which is a more youthful, fresh take on the original.

2. Musky
   Musky fragrances can also be perceived as old lady smells. They’re often paired with earthy, woodsy notes, making them a scent of the past. Jovan is the quintessential musky fragrance popularized in the 1970s, which smells very outdated today. For a fresh and flirty twist on a classic musk, try Aerin’s Amber Musk. It’s light, bright and less moody, though still creamy and luxurious.

3. Rose
   Glycerin rose water is a nostalgic scent that often conjures up images of grandma, especially when powdery. Yardley London English Rose Eau de Toilet is a classic example of an old-fashioned scent that takes you back in time. For a classic rose scent minus the grandma vibes, try Byredo’s Rose of No Man’s Land. Its complex composition of rose and pepper notes strikes the perfect balance of delicate and modern.

4. Woody
   Woodsy scents can be considered more complex and exotic, which are often associated with maturity. Older women with more life experience are better suited for these types of fragrances. Yves Saint Laurent’s Rive Gauche is a classic example known for its woody florals and sandalwood, and oak moss base notes. To communicate gravitas with more modernity, try Tom Ford’s Ombré Leather for a sophisticated take on earthy aromas.

5. Iconic fragrances
   Most iconic scents are stuck in a time capsule, transporting us to a moment in time of yesteryear. Top examples of nostalgic signature scents are Elizabeth Taylor’s White Diamonds and Giorgio Beverly Hills for women, and Drakkar Noir for men. These fragrances communicate a lot about personal image, though may not be the message you want to send! Boutique brands reign supreme these days, so instead consider fragrances from Le Labo, Chris Collins or non-toxic brand Henry Rose for an on-trend statement that says you’re relevant.

See BestLifeOnline.com press feature here.