Summer and beachwear go hand-in-hand but, for many women, swimsuits are not the easiest to shop for. As the temperatures rise so do inhibitions, making swimwear perhaps the most challenging — and emotionally fraught — wardrobe staple of all time. From barely-there styles to second-skin fabrics, swimsuits are unforgivingly revealing which is as intimidating as it gets. In fact 68% of women loathe swimsuit shopping and 52% find the experience lowers their self-esteem. Despite feeling our most vulnerable in swimwear, women need not despair. Thanks to innovation and modern design, there are now loads of fabrics that flatter and cuts that camouflage to choose from. Here are 5 flattering swimsuit shapes to shop this season that are sure to empower women everywhere:

1. Deep-V
   Plunging V-necks accentuate the waist by pointing the eye to it. To accentuate and minimize the waistline, look for swimsuits with a wide plunging V and remember that the wider apart the straps, the smaller the waist will appear.

2. Diagonals
   Diagonal lines have a slimming and elongating effect, so look for prints, patterns, seaming and color blocking on the diagonal. One-shoulder styles count too, so consider anything asymmetrical as your friend.

3. Empire Waist
   Empire-waisted swimsuits parse the body into thirds — also known as the Golden Ratio — which is the most flattering of all proportions. They also elongate the midriff and create a shelf bra for extra lift and more bust support — both helpful magic tricks for any shape!

4. Ruffles
   Strategically placed ruffles can be a lifesaver. A flirty flounce can charm just as much as camouflage, so look for ruffle design details that work miracles at concealing just as much as they are decorative and distracting. A one-shouldered, asymmetrical design with a single statement ruffle packs the biggest punch of all — it camouflages and distracts while adding style and drama.

5. Ruching
   Ruching is forgiving, concealing and comfy. Plus the extra fabric softens lines while leveling up quality, sophistication and luxury — the best of both worlds!

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