Communicating with Color

We communicate much stronger through visual cues than words. In fact up to 90% of first impressions are based on what others see, not hear. This is why color must be carefully considered when crafting a personal image. First decide on your goals, then select colors that support them. Aligning intentions with wardrobe accelerates results, so consider these key attributes to leverage the power of color and let it help in reaching your goals:

• Red
  High-energy, assertiveness, sense of excitement. Think dramatic, attitude, passion.

• Orange
  Sense of being lively and energetic. Think enthusiasm, social, networking.

• Yellow
  Warmth, cheerfulness, positivity, hope. Think creative, busy, optimistic.

• Blue
  Peacefulness, sincerity. Think thoughtful, honest, patient.

• Purple
  Regal, extravagant qualities. Think artistic, unique, mystical.

• Green
  Sense of wellbeing, harmony. Think natural, growth, prosperity.

• Pink
  Feminine, quiet qualities. Think loving, approachable, sensitive.

• White
  Innocence, purity. Think light, clean, faithful.

• Gray
  Strong character, wisdom. Think reliable, conservative, modest.

• Navy
  Enterprising, trustworthy. Think honest, organized, credible.

• Brown
  Simplicity, responsibility. Think comfortable, secure, earthy.

• Black
  Strength, authority, assertiveness, mystery. Think powerful, chic, sophisticated.

Color has a profound effect on personal messaging, so use its powers and psychological impacts wisely!